Škoda launches "How Should Fast Feel?" campaign for Enyaq RS
Launching nationally from 22 September, the "How Should Fast Feel?" campaign supports the arrival of the Enyaq RS, Škoda's most powerful production vehicle to date, and highlights the blend of performance, comfort and everyday usability that defines the brand's electric RS flagship.
The Enyaq RS accelerates from 0 to 100km/h in 5.4 seconds and combines dual-motor all-wheel drive, an 82 kWh battery and adaptive chassis technology with a driving range of up to 668 kilometres (WLTP).
As electric vehicle performance continues to advance, the campaign explores the idea that performance is about more than acceleration figures alone.
Lucie Kuhn, Brand Director of Škoda Australia, said:
"Performance has always been an important part of the RS story, but it's only one part of what defines an RS model."
"Performance should inspire confidence while remaining comfortable and enjoyable to use every day. That's the idea behind this campaign and what makes the Enyaq RS such a compelling addition to the RS family."
Celebrating 50 years of RS heritage
The launch of the campaign coincides with a significant milestone for the brand, marking 50 years since the global introduction of Škoda's first RS competition models.
The Enyaq RS represents the latest chapter in that story, bringing the RS philosophy into the electric era. Built on principles that have shaped generations of RS models and informed by Škoda's long-standing involvement in motorsport, it continues a legacy of performance-focused engineering and dynamic capability.
That heritage stretches from the pioneering 180 RS and 200 RS competition cars of the 1970s through to the iconic 130 RS and successive generations of Octavia RS and Kodiaq RS models.
Today, Škoda Motorsport remains one of the world's most successful customer rally programmes, with Rally2 vehicles competing in championships across the globe.
Expanding the RS family
The Enyaq RS joins the Octavia RS and Kodiaq RS in Australia, further expanding Škoda's RS line-up.
Together, the three models reflect Škoda's longstanding approach to performance, combining dynamic capability with everyday practicality, advanced technology and comfort.
The campaign reflects Škoda's view that performance is best measured by the overall driving experience rather than acceleration figures alone.
The "How Should Fast Feel?" campaign launches nationally on 22 September across television, digital, social and out-of-home channels.
Contact
Annette Moellhoff
Senior Communications Manager
+61 405 385 457
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