Martin Pohanka appointed as Head of Design at Volkswagen Commercial Vehicles
Karsten Franz, Head of Technical Development, Volkswagen Commercial Vehicles:
“Martin Pohanka knows our brand, our products and above all the specific
requirements of our customers extremely well. He has already played a major role in
shaping the design of Volkswagen Commercial Vehicles in recent years. With his
extensive international experience and his clear understanding of how to combine
functionality with emotional design, he is the right person to consistently evolve our
design language.”
Stefan Mecha, CEO Volkswagen Commercial Vehicles: “Design is a crucial part of the
identity of Volkswagen Commercial Vehicles. Our vehicles have to work in everyday
use and inspire at the same time. Martin Pohanka combines both. He knows the DNA
of our brand and, together with his team, has already provided important impetus for
our current products. I am delighted that he will take overall responsibility for design
at Volkswagen Commercial Vehicles going forward.”
Martin Pohanka has many years of international experience in automotive design.
After studying industrial design, including at the Pforzheim University of Design, he
began his career in 1997 as a freelance industrial designer. In 1998 he joined Audi,
before taking on various positions in interior and advanced design at Porsche from
2001. From 2015 to 2017 he worked as Chief Designer of Interior Creation at Jaguar
Land Rover in the UK.
In 2017, Martin Pohanka joined Volkswagen Commercial Vehicles and initially took
responsibility for interior design. Since 2023, he has been responsible as Head of
Design Creation for Interior, Exterior, UI/UX and Color & Trim. Vehicles whose design
originated at his previous career stages include the Porsche 911, Boxster and Macan,
the Land Rover Defender and Range Rover and, at Volkswagen Commercial Vehicles,
the Multivan, ID. Buzz, the new Transporter generation and the Amarok. Several of
these models have won international design awards.
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